Branding Concept:
Greenhouse Goods
Say hello to my college house. I love the building and the people in it so much: the three stories, the shaded yard, the big swing, the wrap-around porch, and even the way I have to hit the light switch to turn on the vacuum (it was built in the 70s). My roommate makes amazing donuts from scratch and the idea of selling her doughnuts out of our front window birthed this brand idea.
Brand Materials
Logo Icon
A 2D illustration of the face of our house.
Primary Type
Coolvetica is our logo and heading font. The font adds a fun, cool-girl twist to well-loved Helvetica.
Pattern
The pattern was envisioned to be used on the food wrap paper the donuts are served on.
Mock Up Content
Mock Up Content shows the identity in action, combining the elements to make a social media deliverable.
Logo Wordmark
The name of the business in 'Coolvetica.'
Secondary Type
Serifed and classic, Baskerville compliments the smoothness of Coolvetica well and reads better as a body text. It adds a retro-vintage flare to the identity.
Product Photo
Having aesthetic product photography is essential to any advertising materials.
Slogan
A lighthearted slogan represents the brand and targets college students, our audience, who live for a cheap pick-me-up.
Colors
A list of primary and secondary colors and their hex codes.